E-Liquid (Vape Juice)

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What Is E-Liquid?

E-liquid, vape juice, e-cigarette liquid or vape liquid – whatever you call it, you’re referring to the liquid mixture of propylene glycol, vegetable glycerine, nicotine and flavouring, which is heated inside your vape to create the vapour you breathe.

What Are PG and VG Ratios?

You might have seen these letters on your e-liquid or when doing your research. These refer to the amount of propylene glycol (PG) and vegetable glycerine (VG) in your e-liquid. 

While there is a degree of personal choice in what ratio you prefer, you also have to keep in mind what device you’re using. 

Your PG to VG ratio in e-liquid doesn’t count the nicotine or flavourings, so will always add up to 100. 50/50 PG/VG is a standard e-liquid, but you can get high-PG products, with over 60% PG, or high-VG e-liquid, with over 60% VG. At Vape Town, most of our e-liquids tend to be either 50/50 PG/VG or 70/30 VG/PG.

  • Propylene Glycol (PG) is thinner, with a similar viscosity to water, creates less vapour and is typically used in lower-powered vapes. E-liquid with a high PG content usually gives a stronger throat hit, making it popular among those using vaping as an aid to quit smoking.
  • Vegetable Glycerine (VG) is thicker and creates more, denser vapour. Its consistency means it is suited to higher-powered vapes, as it takes more heat to evaporate, making high e-liquid with high VG content ideal for cloud chasers!

PG and VG are frequently used in other consumer products, including food products, cosmetics and medicines.

Read Our Beginners Guide to Vaping