The Vape Town guide to nicotine strength

Our comprehensive guide to vaping nicotine will help ensure a successful switch from smoking to vaping.


For anyone who is new to the world of vaping, choosing the correct nicotine strength can be a concern. Too little nicotine and you might find yourself still craving the hit. Too much nicotine and you might experience some mild side effects, such as nausea, headaches or dizziness.

Experienced vape shops, such as Vape Town, should always ensure that their customers, especially new users, are fully informed about how to choose the correct nicotine strength.

Our vaping nicotine guide should tell you what you need to know to start vaping successfully.


What do the numbers mean?

The nicotine strength for e-liquid is noted as the number of milligrams (mg) of nicotine per millilitre (ml) of liquid in a single bottle. For example, a 10ml bottle of 3 mg nicotine vape liquid would have 30 mg of nicotine (3mg x 10ml).

The Tobacco Products Directive (TPD), which came into force in the UK in May 2017, restricts e-liquid to a nicotine strength of 20 mg/ml or under. You can find about more about the TPD regulations here. 

What is the nicotine content of cigarettes?

If you’re switching from regular cigarettes (e.g. Marlboro Red, Camel or Benson & Hedges), there is approximately 1.2 mg of nicotine in each cigarette, or 24 mg of nicotine per pack (1.2 mg x 20 cigarettes).

Light cigarettes (e.g. Marlboro Gold, Superking Menthol or Lucky Strike Reds), contain approximately 0.7mg of nicotine in each cigarette, or 14 mg of nicotine per pack (0.7 mg x 20 cigarettes).

Ultra Light cigarettes (e.g. Silk Cut, Marlboro Menthol or Lucky Strike Silvers), contain approximately 0.4 mg of nicotine in each cigarette, or 8 mg of nicotine per pack (0.4 mg x 20 cigarettes). 

Which nicotine strength e-liquid should I choose?

With this information in mind, you can now use this guide to select the recommended nicotine strength based on your cigarette usage.

This is not definitive, as other factors, such as the VG/PG ratio of your vape liquid, as well as your favourite flavour, can all have an effect on the nicotine hit. The best advice is to experiment with a few different brands and flavours before finding your preferred all-day-vape. 


If you smoke >30 regular cigarettes per day, try an e-liquid with 18 mg of nicotine.


If you smoke >20 regular/light cigarettes per day, try 12 mg of nicotine.


If you smoke >10 regular/light cigarettes per day, you should be ok with 6 mg of nicotine, if you find this too harsh over time, this means you will need to cut down to a 3 mg.


If you consider yourself to be a very light or social/occasional smoker, start with 3 mg of nicotine.


If you are using a rolling/roll ups tobacco, are are unsure about what nicotine strength to use, please contact us and we will help you find the suitable strength.


What about zero nicotine?

After a short time of vaping, most people feel comfortable enough to step down to the next strongest nicotine option. Eventually, some even decide it's time to cut out nicotine altogether.

Zero-nic vaping is now extremely popular with many people. For ex-smoker who have vaped for a significant period of time, there can be a strong habitual association with the physical action of vaping; as well as the sensation of inhaling vapour and throat hit. This can go far beyond the addictive properties of nicotine.

Vaping a 0 mg e-liquid is therefore a solution which appeals to many people. The majority of vape liquids now have a zero nicotine option. 

Always vape responsibly

We are here to help you and we want to be sure that you know how to get the best from your e-liquid and vaping equipment. The e-liquid that we sell is TPD regulated, and chosen for its high quality ingredients. However, Vape Town cannot be held responsible for any side effects from unsuitable nicotine levels.

Should you have any other queries about the best way to switch from smoking to vaping, please don’t hesitate to contact us.